Break out the calculator. Sharpen that pencil. It’s time to play the numbers game! Pricing your webinar is one of the hardest parts of the process. How much is too much? Should I offer discounts? All these questions and more need to be addressed and answered when figuring out what that magical dollar sign is. Below is this week’s roundup of how you can play that numbers game…and get those dollar signs coming in!
- What I’ve learned about webinar pricing. Pricing is the question I by far receive the most. I always reply the same: Perception, perception, perception. Here’s why perception is key when pricing your webinar.
- Create a pricing structure. When you don’t pick the right prices, you’re losing thousands of dollars every month. Ouch!
- How to price a fee-based webinar. Different audiences require different pricing. Find out how to decide what to charge when planning your webinar.
- What’s a webinar worth? The author of this post considers the question of webinar pricing to be his most frequently received question! This is a great two-part blog post that presents questions and lessons learned from him end. Take notes!
- 25 ideas for being different in a world of “free”. When so much stuff is available for free, how do you add a cost to yours without begging the question, “What makes your content so special?” This article provides 25 ideas on how you can really showcase the quality of your webinar, and get people excited to pay for it.
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