Archive for 'Webinars'

While making six figures on a webinar might be unusual, making a profit is not. A webinar grand slam requires many things, but the most important is choosing the right topic. Topic is the biggest “why” behind my client’s success—and it should be for you, too. Here’s how.

Producing hundreds of webinars has taught me that the topic you choose can make a big difference in the profitability of your event. Start ...

Break out the calculator. Sharpen that pencil. It’s time to play the numbers game! Pricing your webinar is one of the hardest parts of the process. How much is too much? Should I offer discounts? All these questions and more need to be addressed and answered when figuring out what that magical dollar sign is. Below is this week’s roundup of how you can play that numbers game…and get those dollar signs coming in!

Continue Reading →

One of the questions I get most often is about pricing: What should we charge for a webinar?

In 2011, webinar fees ranged from free to $599 for webinars running 45-75 minutes. The numbers haven’t changed much since then.

Most people worry that they’re charging too much. They’ll always say that their audience is very price sensitive and ...

Yes, social media is all bright and shiny, but to get the most effective marketing reach, email is still the best tool in getting the word out about your webinars to prospective attendees. To get the best results from your marketing, send  5-6 emails for each webinar you do. It’s amazing to watch registrations come in immediately following almost every email you send. I’m not saying that you shouldn’t use social media; in fact you should use social media. Use ...

When you market conferences, it’s not necessarily the speakers that draw the most registrants. With webinars, in particular, topic is king.

You can have the best speaker in the world, but if you don’t have a topic that resonates with your audience, it’s unlikely they’ll register for your webinar. With physical conferences, it’s a little different because you have so many ...

Photo: Stuart Miles / FreeDigitalPhotos.net

There are many factors to consider when planning a webinar:

• Will you charge people for attending?
• If so, how much?
• When will you host it?
• How long will it be?
• How will you market it?

Sometimes the more pressing question is this: “Is it worth it?” We’re in a day and age of constant information from computers ...

Photo: digitalart Source: FreeDigitalPhotos.net

Recently, I published a blog post on how to create a webinar in five simple steps. Now I’d like to add to that list with ways to create a profitable webinar in five more simple steps! I’ve spent years figuring out how to create profitable webinars ...

Photo: Vichaya Kiatying-Angsulee Source: FreeDigitalPhotos.net

When hosting a webinar, my attendees not only pay for the experience; but I do, too. Through the years, I’ve found several ways to make sure my webinars are profitable. And because I run my own business and have my fingers in many pots, I don’t really have the time ...