Archive for 'Marketing'

Yes, social media is all bright and shiny, but to get the most effective marketing reach, email is still the best tool in getting the word out about your webinars to prospective attendees. To get the best results from your marketing, send  5-6 emails for each webinar you do. It’s amazing to watch registrations come in immediately following almost every email you send. I’m not saying that you shouldn’t use social media; in fact you should use social media. Use ...

When you market conferences, it’s not necessarily the speakers that draw the most registrants. With webinars, in particular, topic is king.

You can have the best speaker in the world, but if you don’t have a topic that resonates with your audience, it’s unlikely they’ll register for your webinar. With physical conferences, it’s a little different because you have so many ...